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Last updated
17/01/2010
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Definition When? Where? What? How?
- Determine the objectives
What do you want this website do for you? Make money, buy or sell something, corporate image, a method of communication, advertising. What do you want this website do for others - Determine the competition
Is your competition known you? Are they local or further a field? What is it you do that differentiates you from them? - What is the unique selling point
What makes this business stand apart from anything else? Name one good element that makes this the best thing since sliced bread - Identify the content
What do you want in this website? It could contain information, sounds, pictures, entertainment and links to other websites. - Identify desirable features
There is a manifold of options that can be incorporated into a website, if you know what they are do you know what you want? Features, somewhat, are selected depending on the content of the hole website or just one page. To make the site work effectively it must have features that are sympathetic. At a minimum it will need a navigation system, contact information and a means of communication such as email and a form. Other features include Flash in the header and navigation, e-commerce, uploading CV’s, downloading documents - Identify the customer
Your customer could be the work force, job seekers, potential new clients, keeping existing clients and suppliers informed. - Explore the technological issues
If this is your first website you will probably have enough to comprehend with other aspects of the website. There are complex technical functions that control certain parts of a website. In it's simplest it entails file transfer of the website to the server (FTP) and at its most complex maintaining the back-end of a shopping basket system. You should be aware that there is a limit on the number of colours (about 250) and fonts (about 6) usable on the Internet. What technology will the end user be using to view your website? - Determine the timeline
When is the website needed? A few days, weeks, several months or longer - Determine the budget
How much has been allocated to the whole website topic. Is this amount carved in stone or can more be added as and when it becomes necessary